Instagram’s 2021 update: How to leverage your brand

Instagram’s head announced recently that the platform, which was originally designed to share photos, is much more than just a square photo app. Adam Mosseri, in his update for June 30, 2021, emphasized that the team behind Instagram was always working to create a new Instagram function to help users get the most from their experience on the platform. Mosseri said they are focused on making unique experiences for four key areas, including Creators, Video Shopping, and Messaging. Continue reading to learn how this could affect the strategies of your digital agency¬†moving forward.


Adam Mosseri said, “I have talked to many creators about how they earn a living.” It’s about individuals and institutions from different industries. This is after another Instagram update that introduced a new “native Affiliate Tool” that allows creators to find new products available for purchase on Instagram that they can then share with their Instagram fans, earning a fee.

Influencer marketing is also more prevalent as brands place a higher value on creators. This allows them to work with content creators who can increase their brand awareness while targeting new consumers. According to the Digital Marketing Institute, 49% of consumers rely on influencers’ recommendations, and 40% have purchased products after viewing them on Twitter, YouTube, or Instagram. Consumers are more likely to buy if they trust an influencer. Influencers can be used to boost brand trust.


Adam Mosseri’s second Instagram update was about video content. More specifically, he discussed the Instagram Reel. The number one reason people use Instagram is for entertainment. TikTok and YouTube are huge competitors right now. The platform has now evolved to become an app that is just as important as a photo-sharing app, if not even more so. Reels and other new features can also increase your reach. The Instagram algorithm favors content that uses its latest features, placing it in the Explore section. A brand’s Instagram reel can be a great way to attract new customers and increase awareness. The average attention span for video content is eight seconds. Reels are the best way to capture the attention of your targeted audience.¬†Instagram Reels also allows for an enhanced entertainment experience, with music and text added to your reels. This will make your brand stand out.


Instagram’s shopping feature is rapidly evolving. Adam Mosseri, in his latest update, noted that “the pandemic has accelerated or shifted the shift to online commerce, and we are leaning on that trend.” Businesses continue to face challenges when selling online as they change their business models due to the COVID-19 Crisis. Instagram introduced Shops as “an immersive full-screen storefront” that allows businesses to tell their brand story and drive product discovery.

Instagram shops offer a huge opportunity for growth to brands in all industries. This feature allows users to enjoy shopping instead of the hassle of purchasing. Collections in shops also enable brands to customize their shopping experience and organize products into themes that tell their story. Instagram allows brands to showcase their products, saving the user the hassle of visiting a website. It also provides a convenient experience for the customer that can lead to additional purchases.


Mosseri concludes by addressing messaging. “How people communicate with their closest friends has changed a great deal in the past five years, and is primarily moving away from feeds and stories.” Instagram’s direct messages, or DMs as they are also called, have evolved to become much more than simple messages sent between two users. The app now offers group chats as well as video hangouts and chat themes.

Brands can use this feature to enhance their customer experience in many ways. It is a great way to reach out to a company, and it also helps build trust among customers. Taking the time to reply to messages daily will improve your social customer service and response rate. This will make your customers feel heard and valued and encourage them to recommend your brand to others.

What does HTML0 mean for your business?

Instagram has been evolving over the years to provide a better experience for both creators and brands. Instagram and other social platforms allow you to connect with users and grow your business by implementing¬†organic social. Power Digital’s social media experts can help you grow your brand. Contact them today.

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