Broadcasts and Sequences

It’s crucial to understand the differences between broadcasts and sequences when creating an email strategy to promote your brand. Using both will help you achieve your goals and maximize your conversion rates. Our digital agency can provide you with email do’s & don’ts.

What’s the Difference?

The sequences and broadcasts sent to the consumer have specific goals. This could be generating revenue, encouraging engagement, generating leads, or communicating important updates.

What is broadcasting?

A broadcast is a one-time marketing message that can be used to promote a product or service, announce something, or send out a blog post, newsletter, etc. Broadcasts can also be referred to by the terms list emails or campaigns. Broadcasts are sent to your entire subscriber list or a segment of your audience. Your marketing campaign’s goal will determine who you send your broadcast to.

What is a sequence?

A sequence is a series of emails or an email that can be programmed to send automatically to a client after a trigger occurs. Motivation is an event that happens, like a purchase or a signup. Other names, such as journeys, automation, or flows, sometimes refer to the sequences.

A sequence is a set of emails that are sent in a certain order and at a specified interval. You may, for example, have a series that starts when a new subscriber signs up to your email list. The first email of the sequence can be sent right after the signup, and the second two days later.

A strategy for broadcasts

Subscribers will remember your brand even if they don’t interact with your products and services. You can send out a broadcast to all your subscribers if you have just published a blog post on your website or launched a product. You can use broadcasts to promote sales, seasonal products, and services.

Broadcasts are a great way to drive traffic to your website, generate leads, and generate revenue through cross-selling or upselling.

The Strategy for Sequences

Sequences are useful when you want to send a set of emails to a new subscriber. Set up arrangements for welcome emails and abandoned shopping cart emails.

It is important to have a welcome sequence. This will ensure that your subscribers hear from you at the time they are most interested since they have just signed up for promotional emails. In this sequence, it’s crucial to make a good first impression. As a way to thank customers for signing up, a limited-time discount can be offered in the welcome sequence.

These sequences can be highly targeted at a specific subscriber and generate significant revenue. The abandoned cart email sequence is sent when a customer adds an item to their cart but leaves your website before making a purchase.

What is the breakdown?

In general, the revenue per recipient for broadcasts will be lower than that of sequences. Sequences are often sent to customers who have been actively engaged, like those who recently added an item to their cart. Broadcasts, on the other hand, may be sent out to a repeat customer who hasn’t interacted with your brand for a while. It doesn’t necessarily mean you should ignore broadcasts and only send sequences. Both broadcasts and sequences are essential to a well-rounded marketing campaign.

Why should I run them both?

In order to maximize your revenue, your Email Marketing Strategy should include a combination of broadcasts as well as sequences. These best practices allow you to reach the right audience at the right moment and make sure you are doing all you can to keep your customers interested.

Combining broadcasts with sequences will help you reach a variety of audiences and keep your brand in the forefront of your customers’ minds. Consider our recommended platform, Claivyo, for your email marketing. It allows you to send broadcasts as well as sequences.

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