Brands (big and little) can use the growing online presence of TikTok to promote their products. TikTok, which swept the Internet during the quarantine in March 2020, has amassed more than 1 billion users as of June 2021. Amazon’s unique “overnight success algorithm” is used to reward users with a kind of instantaneous success.
Amazon has naturally woven itself into the app’s ecommerce world through organic user-generated and influencer content. The “I Found it on TikTok phenomenon” is most likely connected to Amazon products that were sourced through affiliate links. Amazon’s Storefront Program brought this to life. Influencers who have over 10K subscribers can apply for an Amazon Storefront, where they can categorize their favorite products and link them via a single link in their TikTok biography.
Amazon and TikTok have both seen massive sales growth since there is always a need for trendy products. This keeps the virality cycle moving.
Gen Z, Amazon, TikTok and Amazon: The Big Three
The product recommendations empire that has dominated Gen-Z is a major factor in Amazon’s success. Gen-Z is the largest demographic in the app, and they are the ones who drive the success and popularity of popular products and businesses. This dynamic is unique in that it allows Amazon to profit from content. The possibilities are endless. From “Top 10 Things in My Amazon Cart” to ‘You Need This Amazon Kitchen Gadget’ and even popular hashtags such as #tiktokmademebuyit and #amazonfinds. TikTok is a huge success because of its product suggestions videos. These videos are a large part of the platform, and they take over other content, such as dance, comedy, or cooking.
Gen-Z users will be more likely to engage and search for content related to products of interest, particularly if they can purchase it on Amazon directly from the app. Amazon has added an “Internet Famous Tab” to its homepage, which links viral products that are most likely to be found on TikTok. This makes it easier for users.
The Future of Social Commerce
Why don’t platforms like Instagram and Pinterest produce the same results as Facebook? Online in-app shopping has taken over the young audience. Instagram and Pinterest do have these features, but users don’t visit them to search for new, trending items to buy actively.
Pinterest can inspire, but it cannot link directly to all images on the platform. Instagram remains a photo-sharing app for Gen-Z regardless of what the company claims, such as IG Reels or TikTok.
Take these social networking tips to heart if you want to be a successful Amazon seller or creator.
- Microtrends are a frequent occurrence.
- TikTok users are known to make impulse purchases through the app
- Videos like “What You Didn’t Need From Amazon,” for example, receive a lot of attention.
- Influencers create videos of Amazon products being tried on or tested to generate buzz about new products through their storefront.