Top Digital Marketing Tools and Why We Love Them

Digital marketing is a constantly evolving industry. You are not alone if you feel you are being asked to do more for less.

Marketers need tools to automate repetitive tasks and augment their skills. They also want to collaborate more effectively with others and scale up their work.

You have hundreds or thousands of choices for digital marketing tools.

Here are 15 digital marketing tools currently the most popular (in no particular sequence) and why many people find them indispensable.


Steve Jobs once said: “Simplicity, the ultimate sophistication.”

Canva is a robust platform that makes it easy to create design elements.

Don’t worry if you cannot draw a stick figure. Canva’s repository of designs lets you choose and edit an existing design to create a stunning, pixel-perfect design.

Canva also offers infographics and videos.

Canva has a free plan. However, upgrading to a paid version is worth it.


HubSpot offers a variety of powerful tools for marketers. However, Hubspot Customer Relationship Management has become particularly popular because of its powerful features.

HubSpot CRM offers email tracking and notifications, prospect tracking, scheduling meetings, and a live chat feature.

HubSpot is also easy to use, which makes it stand out among competitors.

HubSpot’s CRM tool is best known for its free price.

The free plan only allows for two users.

The paid plan allows you to add unlimited contacts and users.


Visual Web Optimizer can make conversion rate optimization (CRO), which is a bit esoteric.

VWO measures the number of clicks, page scrolling, time spent, and intent to leave.

VWO’s power is its ability to test multiple angles on your site to increase conversion rates.

With VWO, you can quickly test button colors, headlines, and landing page layouts.

It is not necessary to have a technical background to create tests.

Even those without any coding experience can create tests as quickly as developers.


Competitive intelligence is essential to driving traffic to your website.

Semrush offers 50+ tools that will help you compete with your competitors.

Semrush has a reputation as an SEO tool. However, that is a little unfair as it offers dozens of other digital marketing tools.

Semrush, for example, offers features such as social media competitor analysis, CRO (conversion rate optimization), PPC spying, and PR monitoring.

Semrush is a great tool to help you compete with competitors trying to force you out of your business.


Once upon a period, letters, smoke signals, and carrier pigeons were the standard for communication.

Now, millions use Slack to communicate.

Slack is a new communication platform. Messages are sent instantly, and the platform allows you to share files in multiple formats.

Slack also allows you to connect to video conferences and create channels to chat with a selected group of people to boost productivity.

Also integrates well with other tools and productivity suites.


Not always linear progress leads to the path of most minor opposition.

Asana built this fantastic project management software after realizing this.

Asana gives project managers, executives, and product managers visibility and accountability for team members.

You can assign subtasks to your team members.

You can also set milestones and tag tasks to allow the organization to see the project’s progress.

Asana integrates with several third-party apps and CRM systems via API.

Asana is available for free.


OptinMonster is sure to please. WordPress veteran Syed Balkhi purchased it.

OptinMonster Monster is a powerful tool that efficiently delivers advanced functionality to users.

OptinMonster offers a highly customizable popup lightbox for collecting emails, counting down timers, forms inline, content locks, and targeted campaigns based on Google Analytics that seamlessly integrates into the platform.


ConvertKit offers advanced, multi-step emails called sequences that increase email open rates.

ConvertKit’s platform also offers audience segmentation, or rules, which allows you to automate your email sequences in minutes and not hours.

A user-friendly dashboard tracks and reports all the links you insert into your email sequences.

ConvertKit lets you easily copy and paste code into your articles to create beautiful opt-in email forms. These can be integrated with any CRM platform.

ConvertKit is a user-friendly, cost-effective email marketing tool with advanced automation, segmentation, and API integrations.


The landing pages you use can either make or break your business.

If you run PPC campaigns, Google Ads can assign a quality score to your landing pages. This could help or hinder your efforts in driving sales.

Unbounce is a great way to create attractive, functional landing pages optimized for desktop and mobile traffic.

Landing pages can be created without any coding.

Drag and Drop Editor: Everything you need to create the perfect experience for your audience.

You can add custom HTML or Javascript to your site if you want it to have advanced functionality.

Unbounce integrates over 120 third-party applications.

Intelligent traffic, an AI-based technology that uses dynamic traffic routing to direct visitors to the most conversion-friendly landing pages, can dramatically increase conversion rates.


Buzzsumo has been a marketing tool for social media since it was created by James Blackwell & Henley Wing.

If you’re looking for a tool to help you get to the core of social media analysis, look no further.

Buzzsumo gives you an edge over your competitors by allowing you to identify social media influencers and build trending journalist profiles.

Sprout Social

Ever needed to be at multiple locations simultaneously?

Sprout Social allows you to automate and post your social media posts to multiple platforms.

Once you’ve automated your posts, the best part of Sprout Social for me is its analytics dashboard. It allows you to track activity on each social network.

Sprout Social should be added to your tech stack if multiple social media channels exist.

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