What are the influencer marketing statistics you need to consider in 2022?

Influencers have been in the spotlight for Digital Marketing for a few short years.

Brands began to trust their campaigns with internet personalities with loyal, engaged audiences instead of traditional media celebrities.

Statistics about influencers show that Influencer marketing is now a part of many companies’ strategies, and it continues to grow.

It’s still important to track the evolution of influencers to understand better how they can affect consumer behavior and the best way to reach them.

In this article, we will explain Influencer Marketing and provide the essential Influencer Marketing statistics for 2022.

Influencer marketing is a form of marketing that uses influencers.

Influencer marketing is when brands form partnerships with digital influencers to align their brand with personalities who promote their products and help them connect with consumers.

The Web 2.0 era brought about the emergence and popularity of social networks, blogs, and other online publishing tools. Anyone can now publish their content.

Previously unknown influencers emerged with entertaining and authentic content on blogs and videos. This engaged the audience.

They quickly became international celebrities — for example, Pewdiepie Addison Rae Khaby Lame.

The traditional form of advertising was also challenged in this context. Why would anyone pay attention to an ad on the internet when there is so much to read?

Brands began to develop new, more exciting, relevant strategies to gain consumers’ attention and trust.

In the digital era, web personalities with credibility among their followers have become a powerful way to reach consumers.

Influencer Marketing results from partnerships between brands, influencers, and the Creator economy. This type of partnership flourishes because of the marketplace of tools and services — the creator economy.

Why hire influencers to help your marketing strategy?

Digital influencers create web content that engages loyal audiences.

You can reach out to your audience by hiring influencers as part of your Marketing Strategy. They will be able to endorse you and trust what they represent.

Influencer marketing is increasingly focusing on micro-influencers and nano-influencers to help you increase your brand reach and engagement in your niche.

Influencer Marketing does not depend on numbers alone. It is more important to consider the relevance of the influencers to the audience.

Authentic content allows them to show their natural lifestyle and connect with their fans, unlike traditional media celebrities who are far away from the public.

Influencers can digitally influence the behavior and preferences of their audiences.

Brands are, therefore, interested in establishing a connection with their audiences by partnering with influencers. In this way, the influencers’ followers also begin to trust the brands they endorse.

What are the critical influencer marketing statistics for 2022

We have collected some Influencer Marketing stats that show how Influencer Marketing is effective and why so many businesses invest in it.

Please continue reading to learn why you should invest in it by 2022.

Influencer recommendations have persuaded 49% of consumers.

In 2016, Twitter conducted a survey that showed social media influencers played a crucial role in helping brands reach their audience.

The survey found that 49% of consumers make their purchase decisions based on the recommendations of digital influencers.

Also, 40% claim to have bought something after seeing it on Social Media. This supports the idea that brands could benefit from the trustworthiness and influence of digital influencers.

Women and younger people are more likely to follow influencers than older men.

The data from Influencer Marketing Hub shows that more women follow influencers than men.

Also, younger people are more likely to follow influencers.

The disparity between men and women is most evident in the younger age group. Women aged 16-24 are more likely to follow influencers than men.

These rates are 26,1% for women and 21,9% for men aged 25-34.

The chart below will help you better understand the data.

Micro-influencers are responsible for 91% of the engagement on sponsored Instagram posts.

Do you believe that prominent influencers are the ones who dominate brand campaigns and marketing? You should be aware that micro-influencers have gained popularity, which is no coincidence.

These blogs’ smaller, more targeted audience encourages their followers to get involved.

According to Klear’s 2022 State of Influencer Marketing report, 91% of engagement was generated by content created by micro-influencers. This is a 2% increase compared to 2020.

Instagram is used in 94% of influencer marketing campaigns.

What is the most popular channel for influencer campaigns? You’re correct if you said Instagram!

According to the Klear report, 2022 State Influencer Marketing, 94% of Influencer Marketing campaigns include Instagram as a channel.

Facebook is also a prominent player, with 43% of campaigns featuring it. TikTok is next (13%), followed by YouTube (10%). This may be indicative of a preference for short videos among brands.

The investment in influencer content is growing exponentially.

According to Research and Markets, the Influencer Marketing Industry will reach a staggering $10.24 billion by 2021.

This is nothing compared to the $84,89 billion they predict this market will be by 2028.

A survey for this study revealed that marketers also plan to increase their budgets for digital influencers’ actions in 2022. This share is expected to grow.

90% of marketers think Influencer marketing is effective.

Listen to what marketers say if the numbers above aren’t enough for you.

According to the Benchmark Report for Influencer Marketing, 2021, 90% of marketers believe that Influencer Marketing works.

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