The Best Ways to Supercharge Your Landing Pages

Power Digital Marketing knows how hard it can be to create a landing page that converts well for your company and industry. With these five best practices, we hope to get you on the path towards higher conversion rates and lead generation. There are many more landing page best practices. But today, we will focus on the five that have been proven to work time and again with our clients.

To get higher conversion rates, we need to be analytical and consistent in our A/B tests. We can do this by using tools such as Unbounce or Hotjar/Lucky Orange for heat mapping. Let’s assume you have a plan for testing and that your devices are set up correctly. Now, let’s look at our marketing practices.

Only have one conversion goal.

We will begin this list with a simple but often forgotten philosophy: only have one conversion goal and only use a CTA that is aligned with the goal. Why should we only have one conversion path on our landing page?

Imagine you are running a PPC with a clear CTA. A potential customer clicks it and is taken to your landing page, which has multiple CTAs. Your PPC manager will be furious because your conversions are down, and your website visitors may choose to ignore your offer. We call landing pages, not websites, because they are specialized to achieve a single goal. Adding multiple destinations is like putting holes in a straw when you’re drinking. It is inefficient and frustrating.

When you’re creating a strategy for landing pages, you should only include one conversion goal or offer. You will not only see a higher conversion rate but also find it easier to create content for the page.

Make your offer appropriate to the stage of the funnel.

It seems obvious, but it’s not followed as often as one would think. If I learned about your brand through an article, I am not likely to convert immediately to the offer at the bottom and ask for a proposal or quote. Would I give my email to you in exchange for an ebook or a similar low-risk submission? I would provide my email if it were of interest to me.

You might not have to worry about the potential customer’s position in the funnel when using landing pages for a PPC campaign. A good PPC manager is going to make sure that they are targeting the right audience. It’s something that you should still consider when planning your landing page optimization strategy and deciding which content is appropriate for someone in this stage of the funnel.

Use a multi-step form.

This best practice is only applicable to landing pages for lead generation, but it is essential to increase your conversion rate on pages with forms that have more than four fields. A multi-step form divides several areas into different steps.

Multi-step forms are designed with the belief that visitors will be more likely to finish something they have started. The idea behind this is based on project management psychology, which states that humans do not want their efforts to go to waste after a task has been started.

Sorting fields is the key to creating a multi-step form that converts well. Start with the least intimidating fields (such as “How many pet do you own?”) and work your way up to the most important (name, email, telephone, etc.). To reduce friction, the first step is to use fields that are the least intimidating. The next steps will then utilize areas with a higher level of threat.

Personalize your landing page design.

It is fairly new to personalize landing pages. Platforms like Prove or Dynamic Yield make it easier. It is the idea behind customized landing pages to create an experience that is unique and connects with your customers. This will increase conversion rates. It would be best if you were careful with personalization. Although people may like the fact that a web page is tailored to their needs, being overly specific can be detrimental. If you were to land on a website that had intimate details about your life, such as age, race, and gender, how would you feel? How would you feel if this information was prominently displayed? Gross? Violated? Would you convert to Christianity? Not Likely

Make the page load quickly

The speed at which a landing page loads is probably one of its most important features. It is a technical aspect, but it is relatively easy to improve.

You should optimize your images first when you are optimizing the page speed. Unbounce, a landing page builder, optimizes images automatically when you upload them. If you do not have Photoshop or Unbounce, you can run your files through tinyPNG to reduce the file size and improve page speed.

Reduce or replace scripts running on your landing pages. This is another factor that can be changed to improve page speed. We are a digital agency, and we like scripts that collect as much data as possible to improve our strategies. However, having too many hands or custom scripts can negatively affect page speed. If you want to know if your hands are noticeably affecting your page speed, you can use Google pageSpeed Insights and GTmetrix. Both services are completely free, and all they need is the URL of your website to analyze and provide you with actionable insights.

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