It’s safe to say that the digital world is crazy about great videos, and for good reason.
Videos are engaging and dynamic. They can convey a lot of information in a single glance.
Since they are easy to consume on the move, any business serious about success has already included them in its Content Marketing Strategy.
Video is going to stay this year. As the medium grows in popularity and sophistication, it is essential to know where it will go.
Here’s an in-depth look at the video marketing trends you should embrace. Which one has caught your attention?
Continued TikTok Growth
There’s a good reason why you hear about TikTok so much these days.
Short-form videos have been a massive hit in video marketing for several years.
TikTok’s appeal is going to be around for a while. So, expect it to grow and expand throughout the year.
You can expect -style copycats will continue to appear across social media platforms and become instantly famous.
If you still need to embrace TikTok and integrate it into your video marketing plan, now is the time.
You should create your short-form video content. It would help if you also tried to turn your customers into brand advocates by incentivizing them to create user-generated content.
You can do this by using contests, sweepstakes, and online events.
You’ll also want to share any content that your audience has created.
Soundless Social Videos
Regarding video marketing, consumers today use more than just social media to pass the time while at home alone.
It’s a way to pass the time while on the train, lying in bed with their spouses and waiting for their morning coffee.
This means that they are not listening to the sound of any video as it is being played.
Eighty-five percent of Facebook videos are viewed without sound.
Remember that your videos must scan well even without sound to be viewed.
Create marketing ideas that can be used with or without sound. To help viewers understand what is being said, add captions to videos that include talking or narration.
Track your videos’ engagement rate so you can see what works and what doesn’t for your brand. Improve your content production strategy accordingly.
Shoppable Videos
Social media users are becoming more reluctant to stop scrolling and click on another website to buy a product they might have seen.
We’re seeing a video marketing trend allowing consumers to do both simultaneously.
A shoppable video is a good example. These videos are designed to grab and hold your attention like traditional videos.
They also feature periodic, pop-up images or text that links to products for purchase at the right time.
Shoppable videos are created by eCommerce brands and integrated into social media platforms like Facebook and Instagram.
It is possible to find video content that promotes a specific product, view additional information, and make a purchase, all without leaving the social media platform.
Live Video Streaming
Consumers today see brands as friends and want to be able to communicate with them on the same level that they would expect from anyone they are close to.
Plan your digital marketing strategy this year, keeping this in mind.
After the pandemic, the world was enamored with Live Streaming to feel more connected while isolated. But going live is still extremely popular now that the globe has opened up again.
It’s the next best thing to speaking with someone face-to-face, especially when it is a brand that you love.
Use live video to reach out to your audience more personally and intimately. You’ll both enjoy it.
You can host live Q&A sessions or broadcast product demos. Or, you can stage live webinars. The sky is the limit!
Search-Optimized Videos
Video isn’t only popular among consumers and users of social media.
Google also favors pages with video, as they are 53x more likely than other pages to rank on the first page of SERPs.
Include video when it makes sense and create content on platforms such as YouTube.
You’ll also want to take video optimization seriously this year.
Include keyword-rich titles and descriptions. You can also create custom thumbnails to make your content stand out.
Include your keyword in the video narrative so they will appear in any transcripts related to your video. In no time, you’ll dominate the SERPs.
Virtual Reality and Augmented Reality
Two years of pandemics have shown consumers how much they can do from a distance. New video marketing trends are a reflection of this.
The public has also embraced virtual experiences.
They are preferred by many, and they don’t wish to give up their convenience and accessibility.
Virtual reality (VR) and augmented reality are the most popular options.
Marketers should prepare for the growth of both VR and AR in 2018.
Consider AR shopping apps, which let users preview products before purchasing, VR events that can replace in-person interactions and immersive public relations experiences.
Get on board now and stay ahead of the competition.
Interactive Video
As we enter this year, you will see more interactive video content.
They are not just looking for more from the brands they purchase. They demand more from the content that they consume.
They don’t want to consume it. They want to interact with the content and have a say in how it plays out.
In other words, excellent Interactive Videos are more than just a product demonstration.
The interactive elements allow the viewer to move from a passive spectator to an active participant.
Branching videos, which allow the viewer to alter the outcome of the video, are gaining in popularity.
Interactivity in your video content can help increase user engagement and aid viewers in retaining important information.
Consider the options above and 360° video, chatbot integration, and other similar examples.
Vlogging
Brand storytelling can be a powerful way to build a relationship with your target audience and create your brand identity.
Vlogs fit perfectly with these goals and are an excellent way to complement a digital campaign.
You can add an engaging video element to your stories, which will help you put a face on the brand.
Video marketing and vlogging are changing the expectations of consumers.
People are drawn to other people. When a story has a face or a voice, they’re likelier to watch it again.
Vlogging is primarily the province of content creators.
Consider becoming the first brand to set the gold standards.