Top Digital Marketing Trends by ChatGPT

When I was asked to write an article about Digital Marketing Trends, it felt like the piece needed to be written in a new way to reflect the changes we see from generative A.I.

To test my ideas against the results generated by ChatGPT, I created an A/B test.

I was curious about what ChatGPT produced when I asked it “write an article on the top 10 digital trends for 2023, in the style Greg Jarboe.”

Below are the answers in italics and my evaluation and analysis in regular text.

Then I realized that ChatGPT was sensitive to changes in the input phrase.

When I asked for “a story,” it gave me a piece of information I could share with my grandchildren. When I asked for “articles,” I received something I could send to my editors.

I initially thought I was training a chatbot.

ChatGPT is training me, I realized.

Conclusion: the model was optimized for dialog – I got exactly what I wanted on my second attempt.

This isn’t bad… for a model which usually guesses the user’s intention.

The most challenging part of the A/B test remained.

ChatGPT has generated the following digital marketing trends in response to your revised question.

Artificial Intelligence And Machine Learning

A.I. and ML have revolutionized the way digital marketing is done.

“By leveraging these technologies businesses can provide personalized experiences to customers and automate their tasks, freeing time for marketers to concentrate on more strategic initiatives.”

Humans shouldn’t choose a different trend, especially those who can demonstrate expertise, authority, and trustworthiness (experience, knowledge, and expertise).

Why? Why?

If you doubt A.I. and ML will “revolutionize the way we approach our digital marketing,” Sundar Pichai, CEO of Google, Alphabet, “declared a code red’, upending existing plans, and jumping-starting A.I. development.”

All I can do is add an example.

Google Analytics 4 offers a feature called Analytics Intelligence that uses Google’s machine-learning models to analyze data and predict the future actions of end users.

And 412 Food Rescue, a nonprofit organization in Pittsburgh, needed more volunteers to transport food from retailers to those experiencing food insecurity.

Automated insights showed that the weekends were slower for volunteers and engagement. They adjusted their social media campaigns to drive traffic to their site.

The company has reduced its reporting time to 50%. This allows them to expand their staff and reach new communities.

Watch “Google Analytics Case Study 412 Food Rescue.”

Voice Search Engine

“Voice search has become increasingly popular with the advent of voice assistants such as Amazon’s Alexa or Google Home.

“To ensure that their products or services are at the top when consumers use voice search, businesses optimize their content for this type of search.”

I was surprised that ChatGPT selected voice search as one of the most important digital marketing trends. I was prompted to read two recent articles about this topic:

Voice search optimization at scale: A guide for enterprise marketers Read, “33% people in the U.S. Use voice search.”

Tips for Leveraging the Power of Voice Search Optimization Read, “There will be 8 billion voice assistants used worldwide by 2024.”

What is Voice Search & How Does it Work? You can read: “If you don’t focus on voice search optimization for your business, you may be losing out on sales.”

ChatGPT has been a great help to me. I was able to navigate around corners by using the chatbot.

Even if ChatGPT can “occasionally generate incorrect information,” I’d argue this is and not.

Interactive Content

Interactive content such as surveys, quizzes, and games is becoming more popular among businesses to engage customers and gain valuable insight into their audience.

Businesses can create stronger relationships with customers by providing an interactive experience. This will also help to make the brand more memorable.

I was puzzled by the selection of this trend in ChatGPT.

I was reading¬†Interactive Content: 10 Types to engage your audience when it said, “interactivity will improve the user experience.”

Okay. Is interactive content more critical for SEO than Google August 2022 helpful Content Update?

To answer this question, I would need to run a multivariate A/B test to see if the chatbot has identified a trend we should focus on for 2023.

Get City Dealz (disclaimer: I co-founded SEO PR) and Business Wire won two awards for an A/B/C study in 2013. The test found that a press release with a video received 55.4%% higher views of the release and 36.1% greater link clicks. And a release featuring a photograph had 4.6% increased views and 7.1% increased link clicks compared to a similar release without multimedia.

Business Wire’s Interactive Media releases received 88 seconds of “active” attention, compared to traditional news releases’ 30-second “passive” attention.

Business Wire says the interactive format “engages audiences 30 – 50 more than conventional news releases.”

But I haven’t yet tested Interactive Media News Releases. Let’s say that the verdict is still out for interactive content.

Micro-Moments

“As consumers use mobile devices to get quick information on the move, businesses have begun focusing more on micro-moments.

“These are the moments where consumers need immediate information, and businesses provide relevant and timely information exactly at the right time.”

ChatGPT selected micro-moments as one of the top trends in digital marketing for 2023. Why should we focus on this trend again? It has been around for over a decade.

ChatGPT has limited knowledge about events that will occur after 2021. Back then, people emerged from lockdowns after the pandemic.

They suddenly began using their mobile phones to search “Johnson and Johnson near me” and “covid near me.”

Perhaps these micro-moments caused the chatbot to select an old trend.

In the last year, think with Google published or updated 72 “micro-moments articles.” It’s important to note that 55 of these posts were updated in December 2022. This includes The Fundamentals of Micro-Moments, initially published in May 2015).

Does Google have any information about micro-moments we do not have? Only time will tell.

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